Lifecycle Marketing Manager, Capital

Stripe · Remote, US · Remote · Posted

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth product, regional and demand marketing, and sales to drive revenue through self-serve and sales motions. We work globally, on the full customer lifecycle, and with all company segments - from startups to the largest enterprises. This role is focused on driving growth for Stripe Capital.

Stripe Capital provides access to fast, flexible financing to businesses, with the mission of helping them accelerate their growth. Businesses use the funds for marketing, hiring, geographic expansion, working capital, new equipment purchases, and much more. Capital has scaled meaningfully over the last few years, both in terms of user impact (over 81,000 businesses received financing through Stripe Capital in 2025 alone) as well as financial impact as a business line within Stripe. Over 95% of our users say they love using Capital, making us one of the most popular products at Stripe—and we're just getting started.

What you’ll do

As a Lifecycle Marketing Manager, you will be a key driver of global marketing efforts supporting our self-serve user acquisition motions to drive demand and revenue growth for Capital—designing, implementing, and optimizing scaled, global lifecycle campaigns across user segments and life stages. You will help create uncommonly great email marketing campaigns and multi-channel experiences for Capital through a relentless focus on user experience and channel optimization.

Responsibilities

  • Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to drive core business outcomes (e.g. new user acquisition, product activation, revenue), and test into and scale new channels (direct mail, push notifications, etc)
  • Identify customer needs, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
  • Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
  • Analyze trends, develop actionable insights to optimize against targets, and socialize relevant learnings across the organization
  • Collaborate closely with key stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

  • 7+ years of work experience in a marketing role designing and launching multi-channel campaigns
  • 5+ years of experience analyzing and taking action on the performance of marketing campaigns
  • 5+ years of experience writing marketing briefs
  • 3+ years of experience leveraging data, AI, and ML-driven techniques
  • 3+ years of B2B marketing experience
  • 3+ years of email marketing, direct mail, and push notification experience

Preferred qualifications

  • Experience with Marketo, Salesforce, and/or Salesloft
  • Experience working in fintech on lending products

Apply on the Stripe website

About this role

Stripe is hiring for the role of Lifecycle Marketing Manager, Capital (remote). The posting asks for about 3+ years of experience. It mentions Machine learning, Salesforce and Stakeholder management.

Skills mentioned

  • Machine learning
  • Salesforce
  • Stakeholder management

How to prepare your application

  • Use these exact words in your resume where they are true for you: Machine learning, Salesforce and Stakeholder management. Applicant tracking systems match on them.
  • Show results with numbers: traffic, leads, signups or revenue from campaigns you ran.
  • Link two or three pieces of your work.
  • Name the channels and tools you have used.
  • The posting asks for 3+ years, so put your most relevant experience at the top.

Common questions

What does Stripe look for in a Lifecycle Marketing Manager, Capital?

This posting mentions Machine learning, Salesforce and Stakeholder management and about 3+ years of experience. Read the full description above for the exact requirements.

Is this Lifecycle Marketing Manager, Capital job remote?

Yes, the listing says it is remote (Remote, US). Check the employer's page for any country limits.

How do I apply?

Use the Apply button. It opens the application on Stripe's own website, so your application goes straight to the employer. Never pay money to apply for a job.

How can I check my resume for this job?

Use "Check my resume for this job". It compares your resume with this posting and lists the keywords you are missing, so you can fix them before you apply.

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