Field Marketing Manager, SMB and Mid-Market - EMEA

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About the team

The Stripe EMEA Marketing team is a dynamic and rapidly growing group dedicated to transforming customers into enthusiastic advocates for Stripe. Collaborating closely with sales, we focus on accelerating the path to purchase and enhancing product adoption among our user base. Our regional marketing efforts involve crafting and executing tailored marketing plans that resonate with local audiences, as well as spearheading our most significant conferences and sponsorships that drive go-to-market success and business growth. Join us and be part of a culture that celebrates teamwork, innovates boldly, and makes a meaningful impact.

What you’ll do

We’re looking for a strategic, results-oriented marketing leader to drive our marketing engine for SMB and Mid-Market segments across EMEA, with an emphasis on Ideal Customer Profiles. This segment represents a massive portion of Europe’s economic fabric and is a critical driver of our ambitions in the region.

This is a senior individual contributor role for someone who thrives at the intersection of strategy, execution, and cross-functional influence. You'll translate global priorities into locally resonant programs, ensuring that audiences in the SMB and Mid-Market space have high-quality, insight-driven experiences throughout their lifecycle, from early exploration to long-term partnership.

The ideal candidate is data-driven, has an unbridled passion for working hand-in-hand with regional sales teams to drive successful user outcomes, and is excited about building a high-velocity revenue engine.

Responsibilities

• Define and execute the EMEA marketing strategy for SMB and Mid-Market segments with an emphasis on Ideal Customer Profiles

• Own key business and revenue metrics throughout the sales funnel, with a strong emphasis on accelerating pipeline through upsell and cross-sell opportunities

• Collaborate with Partner Marketing to create successful co-selling initiatives that extend our reach within the partner and developer ecosystems

• Develop and execute comprehensive full-funnel marketing plans, partnering with digital marketing and demand generation teams to secure high-value deals

• Partner closely with Sales leadership to align account plans, ensure disciplined lead follow-up, and establish trust as a strategic partner

• Collaborate with EMEA demand generation and product marketing to identify, scope, and produce or localize compelling content and marketing assets

• Track, measure, and communicate program results, continually optimizing for efficiency and scale while seeking to generate new global best practices, and innovate ways to educate a diverse range of personas about the value that Stripe delivers to businesses

Who you are

We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 7+ years of relevant B2B marketing experience in the EMEA technology market, including specific experience with demand generation and field marketing

• Proven track record of defining and executing B2B marketing strategies that successfully drive metrics, key performance indicators, and pipeline generation

• Strong written and verbal communication skills, with the ability to convey complex topics with simplicity to diverse audiences

• Strategic mindset with strong problem-solving capabilities and a data-driven approach to decision-making, along with a deep understanding of full-funnel journeys and marketing technology like Salesforce

• Experience scaling programs through agency resources and collaborating across key go-to-market stakeholders

Preferred qualifications

• A startup mentality with a bias to action and the ability to flex in a fast-paced industry and work environment

• Experience in the payments, financial technology, or adjacent industries, or marketing FinTech solutions or to FinTech companies

• Understanding of the payments, financial technology, and ecommerce industries and partner ecosystems

• Demonstrated success delivering marketing programs with and through consulting and technology partners