Sales Manager Resume Example
A regional sales manager applying for a senior role in the UK. Leadership resumes are judged on the size of the team, the target and the result, so those three appear in nearly every bullet.
This is a sample resume for a made-up person. It scores 100 on every automatic ATS check (readable text, standard headings, contact details, bullet points and measurable results). Replace every detail with your own.
The example
Olivia Hartley, Regional Sales Manager
olivia.hartley@example.com | +44 7700 900123 | Manchester, United Kingdom | linkedin.com/in/olivia-hartley-sample
Summary
Regional sales manager with 11 years in business-to-business sales and 6 years leading teams of up to 14 people. Grew regional revenue from £2.1 million to £3.4 million in three years. Known for coaching new starters to target within their first 6 months.
Work Experience
Regional Sales Manager, Pennine Office Supplies
Jan 2021 – Present
- Lead a team of 14 sales executives and exceeded the annual target of £3 million by 13%.
- Grew regional revenue from £2.1 million to £3.4 million in 3 years through key account plans.
- Reduced staff turnover from 28% to 12% with monthly coaching and a clear bonus plan.
- Won 9 new accounts worth over £50,000 each by working with the marketing team on local events.
- Run a weekly forecast meeting and keep forecast accuracy within 5% of the final monthly result.
- Introduced a 90-day plan for new starters that shortened the time to their first sale from 10 weeks to 6 weeks.
Senior Account Manager, Mersey Industrial Supplies
Apr 2016 – Dec 2020
- Managed 65 business accounts worth £1.6 million a year and renewed 92% of them.
- Increased average order value by 18% by proposing bundled product packages.
- Trained 5 new account managers, all of whom reached target within 6 months.
- Resolved 30 service complaints directly with customers and kept 28 of them as active accounts.
Education
Bachelor of Arts, Business and Management
University of Salford | Jul 2013 | 2:1
Skills
Team leadership, Sales forecasting, Key account management, Negotiation, Pipeline management, Salesforce CRM, Coaching and training, Budget management, Public speaking
Why this resume works
- The first line of the summary gives the years in sales, the size of the team and the revenue managed.
- Results are written against a target, which tells a hiring manager more than a raw number.
- Leadership is shown by what the team achieved, not by adjectives such as "dynamic" or "results-driven".
- Two roles are described in detail and earlier ones are shortened, which keeps the resume to a single page.
Before you copy it
- Use figures your finance team has signed off. Hiring managers often check them at reference stage.
- Spell out the market: region, customer type and deal size.
Use this layout for your resume · Check your file with the free ATS checker